How to improve your email deliverability and avoid being treated as spam? Print

  • Updated on 07-May-2024
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Email deliverability is the process of effectively reaching the inboxes of each of your subscribers.

To improve your email deliverability and avoid being treated as spam, consider the following steps:

1. Reputable email service provider: Use a Reputable email service provider (ESP) to send your emails, Like Gmail, Yahoo, Outlook, or Mailchimp.

2. Send High-Quality content: Try to send relevant and valuable content to recipients who have opted to receive emails from you.

3. Email authentication: Ensure proper email authentication settings are in place. Maintaining a secure email and website infrastructure is critical in building trust with ISPs.

4. Legitimate EmailsISPs may perceive Your email as spam If it has broken links, misspellings, missing email headers, or no options to unsubscribe. These mistakes increase the odds that your email is perceived as spam.

Maintain a clean email list by regularly removing inactive or bounced email addresses.

5. Spam Filters: Test your emails through spam filters or tools before sending them to identify potential issues.

6. Email delivery rates: Monitor your email delivery rates and recipient engagement to identify any problems early on.

By following these guidelines and best practices, you can improve the chances of your emails reaching the recipients' inboxes rather than being treated as spam.


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